Crusade Learning

A copy writer uses words to help promote a person, business, opinion, or idea. It could also be used as plain text, as a radio or television advertisement, or even in a variety of other types of media. The main purpose of copy writing, or also know as promotional text, is to persuade a listener or reader to act; to buy a particular product or subscribe to a particular viewpoint. Alternatively, copy writing may also be intended to dissuade a reader or listener from a particular belief or action. Copy writing in essence is getting across the perfect message, with the perfect words.

Copy writing can also include body copy, slogans, headlines, direct mail pieces, tag lines, jingle lyrics, World Wide Web and Internet content, television or radio commercial scripts, press releases, white papers, and any other kinds of written material incorporated into advertising media. Copy writers will dedicate words and ideas to print ads, mail order catalogs, billboards, commercials, brochures, postcards, online sites, e-mail, letters and many other advertising media.

When dealing with a websites, copy writing can also refer to writing and wording that is used to achieve higher rankings in the search engines.  This is often referred to as content writing and will include the strategic placement and repetition of keywords and keyword phrases on web pages. As search engine algorithms become smarter and smarter every day, this search engine optimization (SEO) copy writing is generally about writing for human visitors as well as for the search engines, about offering fluent and readable content written in an search engine optimization wise manner.